About Suzanne Dulin
People I am seeking:
- Anyone who wants to integrate teaching in with other aspects of their career to create an all inclusive umbrella business
- Entrepreneurs who need someone to believe in them and their ability to create the life they dream of
- Teachers who want to use the social media and eLearning to reach their students online
- Healers who are driven by a desire to help more than a desire for money, but who understand the importance of making a right livelihood in order to continue doing their healing work
People I am not seeking:
- Anyone looking for a plug and play business system
- People who have given up on their dreams
- Holistic health practitioners who are totally fitness oriented
- Anyone in it just for the money
From my first experience with yoga when I was 20 years old, I knew that I was meant to be a serious yoga practitioner. I have trained with some of the best teachers in the world, including Erich Schiffmann (my mentor), Donna Farhi, and John Schumacher.
I am fortunate to know from such a young age that I wanted to dedicate myself to the art of teaching yoga. BUT I DIDN'T KNOW HOW TO SUSTAIN A LIVING AT IT
I have fought a heart straining tug of war during my whole life between wanting to do what was in my heart (yoga), and having financial and emotional stability. Like many yoga enthusiasts, for most of my teaching career I haven't made a living at it. To be honest, yoga was more of an expensive hobby than a viable vocation.
In the 2000's, I was a stay at home mother and a local yoga teacher in Wilmington, NC. I helped to found a yoga center. I taught 7 classes a week - and I loved it.
However, I wasn't making enough to make a real contribution to my family. My heart sank when I finally gave up on my attempt to be a full time yogi. To make ends meet, I had no choice but to sacrifice my beautiful home. Reduced to tears as I packed up the boxes, I resigned myself to doing work that paid my bills. First, I picked up side work designing websites. Then I got a part time job as a webmaster. Eventually, juggling motherhood and a part time job, I left yoga teaching altogether. For the next 10 years, I worked in engineering: writing books, overseeing development of videos, and designing e-learning.
I always trusted I would return to teaching.. One advantage I had over other teachers struggling with this same problem of not making enough money teaching to create a sustainable career is that I knew it wasn't only me that was having a hard time. For over 15 years, I moderated the Moving Into Stillness Discussion board, the largest and longest running discussion board dedicated to yoga. I knew that very few participants on the discussion board worked full time as yoga teachers. As moderator, I read posts from thousands of yoga teachers who also wanted to make a living but couldn't — they felt angry, incompetent, unsupported, and isolated.
Of the people I knew that taught full time, I didn't like how their careers seemed so fragile, compared to my work in corporate America. As someone who has had a steady paycheck and health benefits, I want more than just to get by. I am proud of taking care of my daughter. I like having health insurance. It's important to me that I know that I can take care of myself and my family.
A few years ago, I went to grad school to get my Masters in Engineering Management so that I could move up the corporate ladder. But a funny thing happened. The program has a track for entrepreneurship. The head of the department, Dale Callahan, personally mentored me to start up a business that can sustain me — a business I love and that combines all of my skills in technology with all my skills in teaching. I studied very hard to understand how to start up a business that looks like no one else's business — and can make real money. In addition to my Masters coursework, I studied business startup and selling.
As I learned about entrepreneurship, I started to see how my work developing professional learning tied in with the marketing and sales information. I saw that a lot of people are hyping and over-promising results from their teaching, when, in fact, it is known through research exactly how people learn and what kind of results you can reasonably expect your learners to achieve. Using good teaching methodology is critical to creating a business around teaching with integrity. It's what makes it possible for you to deliver on every promise you make.
Now I coach entrepreneurs on the two skills they need to make a business as an authority in their field: how to teach appropriately to their audience so that they can deliver on the promises they make in their teaching business and how to run a business both profitably and with integrity.
Use the Contact Me button above to send me an email message at email@example.com
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